For independent UK dental practices
Build a bigger dental presence. Without the big agency bill.
121 builds the website, local search footprint and patient-growth platform your practice needs to compete across Google, Maps and AI search—and turn more of that visibility into enquiries.
£500 setup · £250/month fixed for 12 months · Unlimited users · Major website development fees linked to measurable organic growth.
Built for practices with more potential than visibility
One practice. Many treatments.
Many towns to win.
If you offer 20 high-value treatments and serve 25 surrounding towns, that can create hundreds of genuine search opportunities. Most practice websites cover only a fraction of them. We build the depth, authority and follow-up system needed to turn that missed visibility into growth.
We do the homework before we contact you. We only approach practices where our desktop review shows a genuine opportunity to add value, and our intention is to work with only one selected dental partner in each broader local area.
Patients no longer search in one place
Google. Maps. AI. Reviews. Your practice needs to show up wherever the decision starts.
Patients now compare treatment expertise, location, reviews, answers and trust signals before they ever call. A few generic service pages are no longer enough.
Dental implants in my area
↗Best cosmetic dentist near me
↗Who offers full-arch implants near me?
↗Performance-funded web development
We build first. More of our fee becomes payable when organic performance follows.
A serious dental website and local-search footprint can normally require a large upfront investment. With 121, the development value is agreed and capped before work begins, while agreed portions become payable only as measurable organic-search milestones are achieved.
- Launch the new growth platformLittle or nothing upfront for the website buildGo live
- Organic growth milestone 1Measured against the agreed baselinePart payment
- Organic growth milestone 2Further agreed performance reachedPart payment
- Development cap reachedNo further website development feeComplete
No revenue share. No pay-per-lead charges. Your practice keeps the upside.
Where good practices lose growth
The problem is rarely the dentistry.
It is being found often enough, giving patients enough confidence, and responding quickly enough when they enquire. 121 fixes those gaps as one connected system.
Too little search territory
A handful of treatment pages cannot cover every valuable treatment and surrounding area your practice serves.
Competitors look more authoritative
Better reviews, deeper content and clearer expertise can make another practice look like the safer choice.
Enquiries cool before anyone responds
A motivated patient can contact several practices in minutes. Slow follow-up loses opportunities you already paid to create.
Too many disconnected tools
Website, reviews, CRM, social, booking and follow-up should work together—not as separate monthly subscriptions.
One connected patient-growth system
Get found. Build trust. Convert. Follow up.
Four jobs. One platform. One commercial objective: more of the right patients reaching your practice.
Expand your visibility
Compete across the treatments you offer, the towns you serve and the new ways patients search.
Become the obvious choice
Build authority through depth, reviews, expert answers and a stronger digital presence.
Make the next step easy
Turn attention into a clear enquiry, consultation or booking path.
Respond while intent is high
Automate the first response, nurture suitable enquiries and keep every opportunity visible.
Local SEO + GEO + AI visibility
Be found across the treatments and towns that actually matter.
We build a structured search footprint around your real clinical services and geographic reach—so Google, Maps and emerging AI systems have far more reasons to surface your practice.
- Treatment pages with genuine clinical depth
- Local pages for the towns and areas you genuinely serve
- Google Business Profile, reviews and local authority signals
- Structured expert content built for search engines and AI discovery
PRACTICE
The website becomes an asset, not a brochure
A serious digital footprint.
Built to keep expanding.
We can rebuild weak practice websites into a much deeper acquisition asset: core practice pages, high-value treatment pages, relevant local coverage, expert answers, conversion paths and the structure needed for modern search.
“From the first call, everything felt clear and considered.”
RECENT PATIENT REVIEWAuthority + reputation
Patients need reasons to choose you before they ever speak to you.
For implants, smile makeovers and other high-consideration treatments, trust is built long before the consultation. We help your expertise, reviews and patient education do more of that work online.
Your clinicians already hold the expertise. 121 turns more of it into visible authority.
Traffic is wasted if the enquiry goes cold
Respond while the patient is still choosing.
Capture the enquiry, acknowledge it immediately, give the patient a clear next step and keep the opportunity visible to your team. Less manual chasing. Fewer missed conversations.
I’d like to understand whether implants could work for me.
Thank you, Sarah. Your enquiry is safely with the practice. You can choose a convenient call time here.
The 121 practice platform
One platform behind the patient journey.
121 gives your practice one connected system for enquiries, conversations, lead conversion, reviews, social publishing, booking, automations and AI-assisted follow-up.
We configure the parts that are useful to your practice rather than asking your team to learn a long list of software features. The monthly platform subscription remains fixed for the first 12 months and includes unlimited users.
Built on proven infrastructure
Serious technology without building your own software stack.
Our platform is built on HighLevel infrastructure: a mature, security-focused platform used at enormous scale. Healthcare-specific compliance and security controls are configured where required for the services your practice uses.
You are not being asked to trust a home-built CRM. 121 adds our dental strategy, implementation and support on top of established platform infrastructure.
Simple platform pricing
£500 to configure it. £250/month to use it.
No user licences to count and no package ladder to decipher. The platform subscription is fixed for the first 12 months and includes unlimited users.
Prices exclude VAT and any other applicable taxes.
See why we approached youWhat the £500 setup can cover
- Conversations and practice communications
- Lead capture, pipeline and conversion workflows
- Review and reputation-management setup
- Social media connections and publishing setup
- Booking, calendars and missed-enquiry recovery
- AI agent and core automation setup where appropriate
- Website/chat integration, tracking and onboarding
We configure the parts your practice actually needs. The extent of additional implementation or managed work depends on how far you want us to use the platform for you.
Usage charges are separate
Only pay the underlying transactional costs you actually use.
Dedicated telephone numbers or WhatsApp, AI usage, email delivery, SMS and similar transactional services carry usage-based charges. These are passed through separately from the fixed £250 monthly platform subscription.
As a practical guide, clients with databases of around 30,000 contacts have reported total usage costs in the region of £750 per month, but actual costs can be materially lower or higher depending on calling, messaging, AI and email usage.
Social media management, reputation activity, conversation handling, lead conversion, AI-agent management and other done-for-you work can be added where useful. Google and Meta advertising can also be managed separately. Fees depend on the level of work and media spend required.
A separate opportunity
Potential patient referrals through The Women’s Health Clinic
Selected dental practices may be eligible to discuss patient referrals through a separate relationship with The Women’s Health Clinic.
Any referral terms and fees are negotiated directly with The Women’s Health Clinic. 121.direct charges no referral fee or commission on those patients.Straight answers
What you will probably want to know.
If we contacted you, we have already reviewed the practice before asking for your time.
Why did 121 approach our practice?
We only approach practices after a desktop review of their website, local search footprint, reputation and growth opportunity. We contact practices where we believe we can add meaningful value.
Will you work with other dentists nearby?
Our intention is to select only one 121 dental partner in each broader local area, so we are not building the same local growth strategy for competing 121 clients.
What exactly does the £500 setup cover?
It covers the initial configuration of the platform around the areas your practice needs, which can include conversations, lead conversion, reputation management, social publishing, booking, automations, missed-enquiry recovery, AI-agent setup, integrations, tracking and onboarding.
What is included in the £250 monthly subscription?
Continued platform access for unlimited users, fixed for the first 12 months. Transactional services such as telephone, WhatsApp, AI, email and SMS usage are charged separately according to actual use.
How does performance-funded website development work?
Before development starts, we agree the maximum development value, starting organic-search baseline and performance milestones. Agreed portions of the fee become payable only as those milestones are reached. The total development fee is capped from day one.
What is the shared dental authority network?
It is a dental discovery and knowledge platform based on infrastructure 121 has already developed for Silvery Blue. We do the research, drafting, optimisation and publishing; your clinicians provide clinical review and approval. The objective is to create far more useful authority collectively than any one independent practice could maintain alone.
Do we have to create content ourselves?
Not for written content. We do the heavy lifting and ask your team to review and approve clinical material. For selected long-form video or podcast content, your clinician supplies the expertise by recording a guided conversation; the wider repurposing can be handled for you.
Can 121 also manage paid advertising?
Yes. Google and Meta campaigns can be added where appropriate. Management fees and advertising budgets are agreed separately because requirements vary substantially between practices and campaigns.
A selective partnership, not mass outreach
If you are reading this from our email, we have already done the first piece of work.
Before contacting a practice, we review its existing website, treatment coverage, local search opportunity, reviews and digital patient journey. We only make contact where we believe 121 can materially improve the position.
Interested in exploring it?
The easiest next step is simply to reply to the email that brought you here.
That keeps the conversation personal and lets us share what we found in our initial review of your practice.
If it is more convenient, use the chat on this page and leave your name, practice and contact details. We will come back to you directly.
No generic audit form. No automated sales funnel. We approached you because we believe there may be a genuine fit.