Services · 121 direct

What would you like to delegate?

Ready-to-use AI and automation for routine work. Custom systems for the problems that need thinking. Human responsibility stays exactly where it belongs.

See ready-made products Explore custom systems

Delegate the work.
Keep the human.

  • Platform-only or managed
  • Clear usage boundaries
  • Human oversight built in

Three ways to work with 121

01

Ready-made products

Clear scope. Fixed monthly pricing. Start quickly.

02

Custom systems

For work that must be designed around the business.

03

Sector solutions

Industry-specific journeys, controls and implementation.

Ready-made products

Choose the level of support. Start with a clear scope.

Seven practical services, each with three direct package choices. Every “Choose” action goes straight to that package’s secure payment page.

Prices are charged by ibizsp.com LTD, trading as 121 Direct. The seller is not VAT-registered, so no VAT is charged. Review the seller, billing and cancellation information before purchase.

Service 01

AI Voice Receptionist

Answer routine calls, capture enquiries, book appointments and hand important conversations to a person.

Platform Only

£79/month (no VAT charged)

  • AI receptionist platform
  • Basic call flow
  • HighLevel number supplied
  • Client manages day-to-day use
Choose Platform Only

Fully Managed

£149/month (no VAT charged)

  • Everything in Platform Only
  • Tailored call flows and knowledge
  • Appointment booking
  • Escalation rules
  • Ongoing monitoring
Choose Fully Managed

Optimised

£249/month (no VAT charged)

  • Everything in Fully Managed
  • Advanced call flows and integrations
  • Prompt and knowledge improvement
  • Reporting and insights
  • Priority support
Choose Optimised

Call minutes, SMS/messages and AI usage are charged separately.

Service 02

AI Chat & Enquiry Assistant

Reply instantly, capture leads, answer routine questions and hand conversations to the team at the right moment.

Platform Only

£49/month (no VAT charged)

  • AI chat assistant platform
  • Basic setup
  • Live chat support
  • Client manages day-to-day use
Choose Platform Only

Fully Managed

£99/month (no VAT charged)

  • Tailored scripts and knowledge
  • Website live-chat setup
  • Social replies and email support
  • 121 manages and maintains it
Choose Fully Managed

Optimised

£149/month (no VAT charged)

  • Everything in Fully Managed
  • Prompt and knowledge improvement
  • Reporting and improved routing
  • Priority support
Choose Optimised

Messaging and AI usage are charged separately.

Service 03

Social Media Publishing

Publish consistently across multiple channels from one place.

Platform Only

£10/month (no VAT charged)

  • 20+ supported publishing channels
  • Schedule and publish your own content
  • Wide channel coverage
Choose Platform Only

Fully Managed

£99/month (no VAT charged)

  • Channel connection and setup
  • Publishing support
  • Routine testing and troubleshooting
  • Monthly activity support
Choose Fully Managed

Creative

£199/month (no VAT charged)

  • Everything in Fully Managed
  • Help preparing supplied content
  • Adaptation for multi-channel use
Choose Creative

Add-ons

  • Extra 4 supplied posts — £25 (no VAT charged)
  • Content preparation pack — £50 (no VAT charged)
  • Social-to-CRM lead integration — £99 (no VAT charged)

Customer supplies content unless creative/content support is explicitly included or added.

Service 04

Reviews & Reputation Management

Ask at the right time, monitor incoming feedback and build visible trust without automating sensitive judgement.

Platform Only

£29/month (no VAT charged)

  • Review request automation
  • Email/SMS requests
  • Monitoring dashboard
  • Basic setup
Choose Platform Only

Fully Managed

£79/month (no VAT charged)

  • Everything in Platform Only
  • Review journey configured
  • Automated follow-up
  • Ongoing monitoring
Choose Fully Managed

Response Support

£149/month (no VAT charged)

  • Incoming review monitoring
  • Draft responses
  • Sensitive-review flagging
  • Monthly reputation summary
Choose Response Support

Add-ons

  • Existing-customer review campaign — £49 (no VAT charged)
  • Additional location — £25/month (no VAT charged)
  • CRM/workflow integration — £99 (no VAT charged)

SMS/email usage is separate where applicable.

Service 05

Bookings & Reminders

Let customers choose a service, pick a time and receive automatic confirmations and reminders.

Platform Only

£29/month (no VAT charged)

  • Unlimited users and calendars
  • Custom booking pages
  • Google and Outlook sync
  • Automatic reminders
  • CRM contact creation
Choose Platform Only

Fully Managed

£79/month (no VAT charged)

  • Everything in Platform Only
  • Availability and booking rules
  • Reminder sequences
  • Routine support
Choose Fully Managed

Premium

£149/month (no VAT charged)

  • Service-specific booking rules
  • Routing between calendars
  • Ongoing management
Choose Premium

Add-ons

  • Additional user + calendar setup — £50 (no VAT charged)
  • Additional location setup — £99 (no VAT charged)
  • Advanced reminder workflow — £49 (no VAT charged)
  • CRM / booking workflow integration — £99 (no VAT charged)

SMS and email usage is separate.

Service 06

Leads & Follow-Up Automation

Acknowledge new leads, keep them visible and automate routine nurture so good enquiries do not quietly go cold.

Platform Only

£49/month (no VAT charged)

  • Lead capture and pipeline
  • Basic automated follow-up
  • Email/SMS workflow support
Choose Platform Only

Fully Managed

£99/month (no VAT charged)

  • Lead stages configured
  • Follow-up sequences
  • Missed-enquiry recovery
  • Routine monitoring
Choose Fully Managed

Optimised

£149/month (no VAT charged)

  • Advanced segmentation
  • Reactivation workflows
  • Ongoing optimisation
  • Performance summary
Choose Optimised

Messaging, phone and AI usage are separate where used.

Service 07

Community & Courses

Create a branded place for members, learning, resources and ongoing engagement.

Platform Only

£29/month (no VAT charged)

  • Community/course platform
  • Basic structure
  • Member access
  • Client uploads and manages content
Choose Platform Only

Fully Managed

£79/month (no VAT charged)

  • Structure and access configuration
  • 1 course/community setup
  • Basic automations
  • Routine support
Choose Fully Managed

Premium

£149/month (no VAT charged)

  • Up to 3 learning/community areas
  • Advanced access and workflow setup
  • Ongoing management support
  • Priority support
Choose Premium

Payment processing, messaging, media production and applicable third-party costs are separate.

121 Operating Principle

Automation should remove work. Not responsibility.

Delegate repeatable work

Calls, enquiries, reminders, publishing and routine follow-up.

Define boundaries

Decide what the system may do, what it may not do and when it must escalate.

Keep the human

Judgement, sensitive exceptions and responsibility stay with people.

Custom systems

Some problems should not be forced into a package.

Where scope depends on processes, systems, data, controls or integrations, we start by understanding the organisation and then design what is actually needed.

Talk to 121

CRM / GoHighLevel Implementation

Pipelines, data, conversations, booking, workflows, reporting and handovers designed around the real customer journey.

Customer Journey Automation

Connect enquiry, conversion, delivery and follow-up and identify where value currently leaks.

Business Process Automation

Reduce repetitive administration while preserving approvals, exceptions and controls.

Dashboards & Reporting

Build management information around the questions leaders actually need answered.

API & System Integrations

Connect tools and data flows where manual transfer creates delay, duplication or error.

Websites & Business Apps

Websites, portals and applications designed as part of the operating system rather than isolated digital brochures.

AI Governance / Process Reviews

Review what AI can do, where it must stop, how people oversee it and how management evidences control.

Bespoke Automation

Design around a specific workflow, integration or operating problem where standard packages are insufficient.

Sector solutions

Designed around the work, controls and handovers of your sector.

Independent practices

Dental

Visibility, patient enquiries, booking, CRM, reputation and follow-up.

Talk about Dental

Professional responsibility retained

Law Firms

Enquiry-to-instruction, new enquiries, onboarding and information, matter communication, workflow and oversight. Professional responsibility is never delegated.

Explore Law Firms

Practice operations

Accountants

Lead follow-up, onboarding, information chasing, deadlines and management visibility.

Explore Accountants

FAQ

Before you choose

1. Can I start with a standard service and expand later?

Yes. Start with the package that matches today’s need, then move tier or connect further services when the operating case is clear.

2. Do you provide a fully managed option?

Yes. Every ready-made service has a managed tier, with the included setup and ongoing support stated in its package.

3. Are usage costs included?

No, unless explicitly included. Volume-based calls, SMS, AI usage, advertising, payment processing and applicable third-party costs are separate.

4. Can you work with our existing systems?

Often, yes. We first confirm the tools, data, access and control boundaries, then recommend the smallest workable integration.

5. What if our requirement does not fit a package?

Use the custom systems route. We will understand the workflow, systems and controls before defining scope; no price is invented before that work.

6. How quickly can we get started?

Ready-made services can start quickly once the chosen package, access and required information are confirmed. Custom work starts with a scoped conversation.

Delegate the work. Keep the human.

What would you stop doing tomorrow if 121 could handle it for you?

Explore Services Talk to 121